Step-by-step playbooks
Guides
Actionable guides for WhatsApp-first customer support operations—decide your setup, centralize conversations, automate repeats, and track exceptions with tickets.
Typical go-live: 2 -5 days
Direct Answer: If you need a team shared inbox, routing, and automation, you usually need WhatsApp Business API. If you’re a solo operator, the WhatsApp Business App may be enough.
Featured Guide
HIGH-INTENT
WhatsApp Business App vs API (For Ecommerce Teams)
Compare what the App can and can’t do for team workflows, routing, templates, and automation.
All guides
Publish these as you go. You can keep “Coming soon” cards to capture intent early.
WhatsApp Business App vs Business API
Decision framework for teams: shared inbox, routing, automation, templates, and integrations.
How to set up a WhatsApp shared inbox for teams
Ownership, handoffs, shift workflows, and what to centralize first.
COD Confirmation WhatsApp workflows for ecommerce
Structured pre-dispatch workflow that helps to decide whether an order should move forward.
AI chatbot for ecommerce support (safe rollout)
What to automate, what to keep human, and how to handle exceptions with tickets.
Interactive bots (buttons/lists) for COD, returns & complaints
Structured inputs that reduce back-and-forth and speed up resolution.
Shopify context in support: reduce WISMO and manual checks
What “order context” means and how it improves accuracy (where configured).
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